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Google is preferred in Singapore – 72.3% uses Google


The latest findings on a study conducted on the amount of search activity in the Asia-Pacific region showed that there were a total of 38.6 billion searches conducted in the region in September 2009, an increase of 33 percent from last year.

Using data from its qSearch service, Google sites topped the chart, which recorded nearly 17 billion searches performed on its site during the month. This accounted for a large share of 44.1 percent out of the total amount of searches in the region. Inc., another major search destination which saw a total of 8.2 billion searches came in second with a 21.3 percent share. This was followed by Yahoo! Sites which secured the third position with 5.3 billion searches at 13.8 percent share.

On the average, each searcher in the region conducted nearly 88 searches during the month of September. NHN Corporation, the owner of saw the largest frequency of almost 81 searches per person. Next were Google Sites and Lycos Sites with the average of 59 and 51 search queries per person respectively.

Top 10 Search Properties in Asia Pacific by No. of Searches
September 2009
Total Asia Pacific Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore qSearch
Searches (MM) Share of Searches Searches Per Searcher
Total Internet 38,585 100.0% 87.5
Google Sites 16,997 44.1% 58.5 Inc. 8,228 21.3% 44.5
Yahoo! Sites 5,340 13.8% 41.3
NHN Corporation 1,959 5.1% 80.5
Microsoft Sites 1,093 2.8% 9.5
Lycos Sites 997 2.6% 51.0 Corporation 949 2.5% 15.6
Tencent Inc. 790 2.0% 8.6 259 0.7% 8.0 Inc. 230 0.6% 8.9

The study also revealed various search brand preferences across markets. One of the major preferred search brand was Google Sites, which topped as the search market share leader in six of the markets including Australia, India, Japan, Malaysia, New Zealand and Singapore. Yahoo! Sites did well by capturing the majority share of searches in Hong Kong and Taiwan.

Top Search Property in Individual Asia Pacific Markets by Share of Searches
September 2009
Total Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore qSearch
Top Search Property in Market Share of Searches
Australia Google Sites 83.4%
China Inc. 63.0%
Hong Kong Yahoo! Sites 58.9%
India Google Sites 89.1%
Japan Google Sites 47.5%
Malaysia Google Sites 71.1%
New Zealand Google Sites 80.5%
Singapore Google Sites 72.3%
South Korea NHN Corporation 49.3%
Taiwan Yahoo! Sites 65.4%

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Source: comScore qSearch

Total 2 Comments

brochure design: 30 Dec, 2009 at 3:05 pm

Thanks for all the information.Google,Yahoo….expected but it’s a little surprising to see Microsoft Sites in the 6th position.

Sebastianus: 08 May, 2010 at 9:06 pm

This report is make sense. I myself likes google as a search engine very much. I seldom try other search engine but so far quite satisfied with google.

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